The email address is the holy grain of internet marketing. Once you have someone’s email, they are many, many more times more likely to buy than a one-time visitor. Unfortunately, visitors today are much more reluctant to hand out their address. People simply get far too many emails in this day and age to want to sign up for another email list.
http://yourcommissionguy.com/2011/12/14/how-to-gain-an-email-list/
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